Around the world, a new wave of peer-to-peer, access-drivenbusinesses is shaking up established categories. Whetherborrowing goods, renting homes, or serving up micro-skillsin exchange for access or money, consumers are showing arobust appetite for the sharing-based economy.
The sharing economy, or collaborative consumption, has quickly overtaken many business sectors. Most people have, or know someone who has, tried Airbnb, Uber, Etsy or another share-based business. To be successful in the sharing economy, your brand must be efficient, trustworthy, innovative and community-centric. These principles aren’t just indicative of successful share-based businesses; they also play … Read more
Share businesses—those with models based around the sharing economy—are on the rise both in the U.S. and around the world. Made up of peer-to-peer businesses, the share economy utilizes a model of collaborative consumption, in which individuals pay one another for the ability to access products or services for a short period of time.
In what is called collaborative consumption, the sharing economy or peer economy, owners rent out something they are not using, such as a car, house or bicycle to a stranger using these peer-to-peer services…
“Behind the hype of peer-to-peer economics is a quiet B2B revolution.” Since the mid-2000s, the so-called sharing economy has grown from almost nothing to a pool of global businesses valued in the billions of dollars. The concept—people using technology to find and purchase one another’s extra resources—represents a triumph of trust and crowdsourcing. Peer-to-peer financial … Read more
The majority of UK start-ups are clubbing together to share core business functions with other companies, according to a study. Some 55 per cent of early-stage companies identify sharing resources with other businesses as ‘essential’ to business survival, finds a survey by Zipcar in partnership with StartUp Britain and Ashridge Business School. The research surveyed more … Read more