The B4B Alliance - Strength Through Sharing

“If you take the approach of “earning” your customers’ business every day and treating them well, they’re less likely to try someone else.” 

 – Marilyn Suttle

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What You Can Learn From the Success of the Sharing Economy

The sharing economy, or collaborative consumption, has quickly overtaken many business sectors. Most people have, or know someone who has, tried Airbnb, Uber, Etsy or another share-based business. To be successful in the sharing economy, your brand must be efficient, trustworthy, innovative and community-centric.  

These principles aren’t just indicative of successful share-based businesses; they also play an important part of any successful entrepreneur.

7 Business Ideas for the Sharing Economy

Share businesses—those with models based around the sharing economy—are on the rise both in the U.S. and around the world. Made up of peer-to-peer businesses, the share economy utilizes a model of collaborative consumption, in which individuals pay one another for the ability to access products or services for a short period of time.

Small businesses sharing resources with other companies

The majority of UK start-ups are clubbing together to share core business functions with other companies, according to a study.

Some 55 per cent of early-stage companies identify sharing resources with other businesses as ‘essential’ to business survival, finds a survey by Zipcar in partnership with StartUp Britain and Ashridge Business School.

The research surveyed more than 1,000 UK start-ups to discover how they are taking on traditional businesses by building smarter, more agile business models.

Ownership of business assets and permanent employment of human resources is now a thing of the past for many businesses, according to the study.