By uploading your product catalog into Business Manager, Instagram will show the right products at the right time to the right audience. So Instagram isn’t Facebook, check. That’s why so many brands now try to master Instagram video ads. Formulate your objectives first so you can develop your content to meet your needs. We’ve added this one to the best Instagram ads list because its rhythm and pace combined with breathtaking scenes are sure to connect with their audience. Vacationing in Waikiki is not exactly a hard sell. “When users scroll through their feeds, you want to capture their attention,” he said. Passport in hand, ready for warmer shores. We highly recommend the Stories ad placement, but we also recommend customizing your video for that format. 2. Use simple text that doesn’t take away from the video. They talk the talk, and walk the walk. . Burger King was seeking to crowdsource ASL speakers to come up with a sign for the Whopper. This gives us an idea of what the whole look could look like and creates an automatic upsell if you like several products. That’s why so many brands now try to master Instagram video ads. Use copywriting to elevate your brand: Well crafted copywriting can give a totally different impression of a brand that could seem “second-tier” or lower-level otherwise. While many brands choose to promote holidays that directly align with their brand, such as “National Pancake Day” for IHOP, Burger King went a different route. We help our users create loads of visual content and unlimited videos to promote anything they want effectively. There’s a multitude of angles, creative and ways to make your advertising work on Instagram. A post shared by WOLF & SHEPHERD (@wolfandshepherd) on Aug 6, 2018 at 7:10pm PDT, What Makes This Ad Great: How do you stand out in a crowded market? This gives users an idea of how they can wear the shoes with their own clothes. The last thing someone wants to see is a bunch of ad text shooting across their smartphone. Content consumer by night. What Makes This Ad Great: This video ad has a homemade look to it, which helps to make it feel less like an ad and more like an organic video your friend might post. He's Russia-bound. Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Especially when that product lends itself to a visual demonstration, like the FeetUp Trainer. Storyteller by day. If you have an app, bring people to the App Store to download and have them try it out. Keep it short: Nobody wants to watch a 1-minute video about a pair of shorts. Sign up to have social media resources sent to your inbox every week. to messaging, music, and a simple-to-use editor. Here we have the good looking graphic design in the center, the big title right over it and finally, the logo placed on top. 1. Lull shows a couple having a great time unwrapping their mattress, communicating just how easy it is to set up and enjoy your new bed. Looking to simply drive conversions (sales, leads, signups) that mean something to your business? Be certain about your content types and make sure your themes work. Although Instagram is owned by Facebook, it is a separate entity with different features that attract a different crowd. Second, it’s unbelievably simple and their color code makes it stand out. Short & sweet: You can argue that Adidas doesn’t need an incredible story video and would still perform well. But the difference is you can do much more with social platforms as they offer more control and interaction. Use the 2 (or 3 items) principle: Use only 2 or 3 visual items on your ad. I just love a good jab to another company. Here are 13 Instagram video ads from companies that are doing a great job of grabbing people’s attention and communicating the value of their product or service in a compelling way. What Makes This Ad Great: This simple video ad from Stitch Fix catches your eye with fast-moving images displaying great-looking outfits for different situations: day at the office, weekend getaway, watching the game, and more. Grab your phone or keyboard and reach out to us, 1033 N 2nd Street They show the product in action: With these shots, we can clearly see different situations in which we could really use these shoes. 1. Their product is a waterproof shoe, and through this video, they show users that their product is seriously good. Video ads and carousel ads have proven successful for this initiative. SE Ranking uses a good mix of sales techniques in this ad, which is why we’ve added it to the best Instagram ads 2019 list. That means knowing your audience well and knowing the type of creative, copywriting and call-to-action they’ll respond to, but also being aware of Instagram trends in general. This lets users know that they’re serious about the offer. They could have created a catalogue ad, but instead, they made a video and used really cool transitions in between each picture to keep viewers interested. We’ve all seen the popular New Yorker tote bags. Discover, browse and purchase products and services from mobile devices in a more visual and immersive way. Easily set up within the Ads Manager. This Eubi ad is one of the best product demonstration ads I’ve ever seen. Maybe our product or service has another amazing feature we want to talk about, but don’t. Anyone knows that perfecting your written content is a long and fastidious task. Take an Uber. We even have templates that are specifically made for Instagram! Striking visual with simple title: In this ad, the product itself is beautiful enough to attract so it does 2 jobs in one. Can't wait to see @oficialgio at the Confederations Cup , A post shared by Major League Soccer (@mls) on Jun 8, 2017 at 9:44pm PDT. 1. Variety: This is one of the best Instagram ads on this list because it showcases literally everything you need to know about the product through both video and photo. Not having IG nowadays is kind of a turn-off as people look at social media as social proof. The stunning image of a European city in combination with a map lets users know where they’ll go and what they can see on one of EF’s tours. Superfast slides: Showing an array of images showcasing your product/service can be a great way to overwhelm your audience (in a good way). Doesn’t it just make you want one? 3. Through clever use of Instagram Stories, Everlane launched the Transparency Tuesdays video campaign, which allows fans and customers to send in questions and have them answered by the brand. It’s okay to get a little feisty: The reason I chose this ad to be in the best Instagram ads of 2019 is because of it’s copywriting. 2. Find out how a Lull mattress will finally help you get the sleep and support you deserve. This makes you connect instantly with what they talk about. Capitalize on trends: Stay on top of trends in your industry to know exactly what your audience could react to and maximize ad conversions. Sometimes, making a weird design will make you stand out. Letting customers know that you have a limited-edition product is a great way to engage them. Source: Facebook for Business You can use your regular Instagram photo and video ads in Explore by choosing Explore as an extra placement. Make sure you have an Instagram account (or that it’s linked): If there’s one negative thing we can say about this ad, it’s that it’s not linked to an Instagram account. 2. In a world where the attention span is slowly shrinking generation after generation, Instagram Ads may be one of the best forms of marketing for your brand if done correctly. If you’re running hotel ads, real estate Facebook ads, or real estate Instagram ads, this is probably an ad you’ll want to look at. The landing page was a no scroll, 1 step form where they just asked for name and email address. Try focusing on a single theme for your Instagram video ads. Effortlessly plan, create, manage and deliver social content and campaigns as a team. 1. The Facebook Ads Manager will give you several selections to choose from, so do not forget to review your options and choose the best one before launching your ads. Hey, there’s no way we could go the whole article and not point out some of our own Instagram video ads examples! Then, you notice the creative. Not only have they offered 50% off their product, but they’ve also thrown in free shipping. In this ad, Call It Spring targets a specific audience of ethical buyers. #Champion, A post shared by Champion (@champion) on Jun 12, 2017 at 11:04am PDT. 1. You can do this by making it look more organic. Speaking of stories…. Showcase your product in a creative and striking manner through a short animated video is an effective way to improve brand image as you don’t bore people to death with a one-minute long video explaining features. Most people have never considered living in a yurt, but after seeing these picturesque homes you might just be tempted. You will have to have the Facebook SDK implemented in your app for iOS or Android, they will have to. Instagram counts a view as any watch time three seconds or longer. You might be losing conversions if your company is not present on all important social networks. Keep your design simple and straight to the point: We automatically know what we’re getting by glancing at the visual. Sometimes, a simple ad like this can be good enough. 2. It gives an incredibly unique and interactive feel and really showcases the power of social media advertising. In this example, you immediately recognize the cause and see how the company contributes to feeding the hungry. Video ads are a great way to show your brand’s story or demonstrate how a product or service works. canmake users feel positive connotations towards the brand as a whole. Using the Facebook Pixel, you can create an audience for individuals who have visited your website or took specific actions on your website. Center your title, make it short yet effective, add some illustrations around it so it’s not too boring, and voila. Plus, they grab attention with the low price of $21, making them wonder how such a small amount of money can turn into a whole trip. Know your product in and out and know how to “elevator pitch” it. We also love the simple design they used for their background. It forces us to remember what the shoe is about and makes it “THE” sneaker we can swim in.
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