In addition to this, the ad also received a lot of criticism for how Pepsi was responsible for “saving the day.”. In 2017, the brand welcomed 69-year-old Maye Musk into its family, along with Issa Rae (of HBO's Insecure), chef Ayesha Curry, fitness trainer Massy Arias, and motorcycle racer Shelina Moreda. See more ideas about Beauty ad, Beauty, Cosmetic design. Current Status: Shopping For New Winter Makeup Products to Pass the Time, If You Don't Like These Grinch Tattoos, Your Heart Is Definitely 2 Sizes Too Small. We work with clients from all around the world! To revisit this article, select My Account, then View saved stories. Called Project Body Hair, the campaign proudly starred pubes, lip hair, and happy trails. The Problem: The main issue with this campaign is that it came across as very anti-police to most of the general public. As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. 1. Benefits of OpenCart E-Commerce Web Design, Hiring Remote Web Designers or Website Maintenance Managers, Top 10 Absolute Best Shopify Alternatives Reviewed, 7 Reasons to Use Magento for Web Development or E-Commerce. This year was packed with launches, including new celebrity-founded lines, clean-beauty companies, and some with sustainable packaging. However, despite the online backlash over the campaign and casting of Kaepernick, Nike reportedly made over $6 billion in sales and saw online sales grow by 31%. The ad featured a woman wearing a white top while looking out the window with the slogan in bold blue letters. "The fact is, we all have body hair. Despite the backlash from the public the ad received a lot of publicity and press coverage. Great pay, benefits, and culture. To follow us on social media, click below: F/Nazca Saatchi & Saatchi Publicidade Ltda. Glamour may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The Ad: Nivea is a German skincare brand that is known for manufacturing antiperspirants, face creams, and plenty of other cosmetics. Either way, we're grateful that Billie helped us acknowledge that what you do with your body hair is purely personal. In a series of commercials, Suave let customers behind the scenes of what it actually takes to get that hair. Convincing men that they need to use anti-wrinkle cream on their faces becomes so much easier when you can clearly illustrate the things that will furrow your brow and make you cringe such as watching your child doing gymnastic stunts unassisted. Explore how highly targeted specific content can blend seamlessly with perspective and imagery to convert viewers into loyal customers. In addition to this, many right-wing groups started to promote the advert with some going as far as saying Nivea was the official alt-right antiperspirant. This ad was no different and featured celebrity fashion icon, Kendall Jenner. "In the past I’ve been been told things like, 'Well, you’re only plus-size from your neck down; your face isn’t plus-size,'" she told Glamour. Just when you think that all eyes are hooked on everything digital a brilliant and innovative print ad makes a splash reminding you that print advertising and content generation are very important indeed. 50 Creative & Effective Advertising Examples. Over the decades, there have been multiple examples of companies delivering terrible campaigns that have been talked about for all the wrong reasons. We ❤️ making cool websites, mobile apps, animated videos, and more! Print ads placed in magazines, newspapers, and playbills for theatre or sport, are viewed as more trustworthy by consumers who already have established connections with the print advertising channel. In a perfect world, these campaigns would be the norm. The photos featured plus-size women, posed in the same nude, suggestive way as Kim (and her perfume bottle). The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Incontinence & Overactive Bladder. The brand created the CVS Beauty Mark, a watermark that announces to customers that an image hasn't been edited. This ad touches on the neighborly feels between China and Australia while showing just how quickly and easily they can ship their packages. Here we bring you the 20 most viewed ads from The Drum's Creative Works in 2019. In a captivating demonstration of perspective, this Frontline ad allows humans to become apart of it. Instead, it was the overall premise of the ad campaign, especially with the hashtag #upforwhatever. The Ad: Similar to Nivea, Dove is a popular skincare brand that targets numerous countries around the world with their moisturizers, deodorants and hair care products. According to data from the Edited report, UK H&M's assortment of beauty products increased by a staggering 94.8% from 2018 to 2019. Search Ads, Brands, Actors, Athletes & More Browse TV Commercials. A random guy gets asked to do something, and he goes along with it since he’s “up for whatever.”. The Problem: As you can probably see from the advert above, the choice of words for this campaign was very poorly chosen. Haven't tried them yet? The company pledged to no longer change or enhance "a person’s shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics." "Shaving is a personal choice, and no one should be telling women what to do with their hair," Billie cofounder Georgina Gooley told Glamour. The fact that Nike was using him in their ads made many people believe Nike was also anti-American. In fact, there were reports of people complaining and becoming very aggressive in the stores, resulting in LUSH having to call the police. Mildly panicked goldfish stare in nervousness from their plastic carry home bags as an adorable but prickly porcupine “parks” between them demonstrating just how accurate Volkswagen’s parking assist is. Ads printed on paper offer consumers an opportunity to connect to products and services through touch and sight. Ad Choices, The 10 Most Groundbreaking Beauty Campaigns of 2018. Corporate Communications Recruitment: Stakeholder engagement consultant (Reporting), Corporate Communications Recruitment: Junior multidisciplinary Designer, Corporate Communications Recruitment: Account/Project Manager, junior-mid-weight, Adjunct Professor - User Experience (UX) & Human-Computer Interaction, Mid-Level Industrial Designer (contract to hire), The Industry Club London Ltd: Senior Brand / Comms Manager, Creative Recruitment: Freelance Remote Developer needed ASAP. Please be aware that our site is best experienced with Ad Blockers turned off. Get your daily beauty fix right in your inbox. Sometimes marketing departments can hit the nail on the head and deliver an incredible marketing campaign to impress their client and boost sales. "The bottle obviously is my body shape, but I always celebrate and love confident women no matter what shape or size they are.". Re-live the best beauty ads. The Ad: Pepsi is known for its high budget ads which usually feature famous faces such as Lionel Messi, Beyonce, Pink, Michael Jackson, and Beckham to name a few. The ad took a lot of “inspiration” from these protests and fundamentally undermined the whole point of the protests. Pet Care. Where Are All the Black Women in the Fragrance Industry? What could possibly be controversial about this ad? Save time and money with the world's most advanced click fraud prevention technology for Google Ads campaigns. #wordpress #seo… https://t.co/KiHTcUuYwl. In fact, one of the ads features Pope Benedict XVI kissing a top Egyptian imam which was quickly removed after being condemned by the Vatican.The ads were met with so much backlash that some people started to tear the ads down themselves. The campaign was instantly removed from Facebook while the owners of the brand Unilever, released a statement apologising for the advert. To revisit this article, visit My Profile, then View saved stories. Hair Restoration. We Design, Build & Develop, Host & Support Businesses & Brands. Reproductive Health. Hair Care. The ad was plastered on billboards all over America with the tag line “Believe in something. To make things worse, they specifically aimed the campaign at people in the Middle East which caused many people to call the advert racist.