Consumer Intelligence Series – “The Sharing Economy”

Around the world, a new wave of peer-to-peer, access-drivenbusinesses is shaking up established categories. Whetherborrowing goods, renting homes, or serving up micro-skillsin exchange for access or money, consumers are showing arobust appetite for the sharing-based economy.

What You Can Learn From the Success of the Sharing Economy

The sharing economy, or collaborative consumption, has quickly overtaken many business sectors. Most people have, or know someone who has, tried Airbnb, Uber, Etsy or another share-based business. To be successful in the sharing economy, your brand must be efficient, trustworthy, innovative and community-centric.   These principles aren’t just indicative of successful share-based businesses; they also play … Read more