Around the world, a new wave of peer-to-peer, access-drivenbusinesses is shaking up established categories. Whetherborrowing goods, renting homes, or serving up micro-skillsin exchange for access or money, consumers are showing arobust appetite for the sharing-based economy.
The sharing economy, or collaborative consumption, has quickly overtaken many business sectors. Most people have, or know someone who has, tried Airbnb, Uber, Etsy or another share-based business. To be successful in the sharing economy, your brand must be efficient, trustworthy, innovative and community-centric. These principles aren’t just indicative of successful share-based businesses; they also play … Read more