Consumer Intelligence Series – “The Sharing Economy”

Around the world, a new wave of peer-to-peer, access-drivenbusinesses is shaking up established categories. Whetherborrowing goods, renting homes, or serving up micro-skillsin exchange for access or money, consumers are showing arobust appetite for the sharing-based economy.

What You Can Learn From the Success of the Sharing Economy

The sharing economy, or collaborative consumption, has quickly overtaken many business sectors. Most people have, or know someone who has, tried Airbnb, Uber, Etsy or another share-based business. To be successful in the sharing economy, your brand must be efficient, trustworthy, innovative and community-centric.   These principles aren’t just indicative of successful share-based businesses; they also play … Read more

7 Business Ideas for the Sharing Economy

Share businesses—those with models based around the sharing economy—are on the rise both in the U.S. and around the world. Made up of peer-to-peer businesses, the share economy utilizes a model of collaborative consumption, in which individuals pay one another for the ability to access products or services for a short period of time.

The Sharing Company

“Behind the hype of peer-to-peer economics is a quiet B2B revolution.” Since the mid-2000s, the so-called sharing economy has grown from almost nothing to a pool of global businesses valued in the billions of dollars. The concept—people using technology to find and purchase one another’s extra resources—represents a triumph of trust and crowdsourcing. Peer-to-peer financial … Read more

Small businesses sharing resources with other companies

The majority of UK start-ups are clubbing together to share core business functions with other companies, according to a study. Some 55 per cent of early-stage companies identify sharing resources with other businesses as ‘essential’ to business survival, finds a survey by Zipcar in partnership with StartUp Britain and Ashridge Business School. The research surveyed more … Read more